In eight countries, millions of people with smartphones experienced and shared Hermès in their own way.

Hermès wanted to introduce its fragrance to a younger audience. And at the same time, extend the brand into social media in an exciting way.

To do this I worked on developing a mobile-first experience that would encourage our target audience to interact with the Hermès brand and product on social media.

Agency CreativeFeed
Role Art Direction, design, UI