I worked on launching the US instagram handle for this international Korean skin care brand. They needed a visual strategy to appeal to the American female consumer in view of the opening of their first US flagship store.

I created the Art Direction for the social account: Authentic, ethos chic, and clean were the thoughts behind the imagery.

With monthly photoshoots I worked with photographers to create high end visual assets used on social, web and in-store displays.

The content was created to highlight categories such as product shots, ingredients, lifestyle and how-to’s to ground consumers in the Innisfree Universe.

Agency ReflexGroup